17. 7. 2026
PR Index
Measure your media coverage effectively, in real time
The PR Index is a unique metric used in media monitoring that evaluates the quality and value of media outputs for your brand. It helps companies understand the real impact of their media mentions, articles and reports.
The core pillars of the PR Index
The PR Index combines several factors – such as article relevance, sentiment, media reach and content quality. This makes it easier to compare media outputs and evaluate the effectiveness of PR activities.
It combines the key parameters of context, visibility and importance into a single score for automatic evaluation of media outputs in NewtonOne Next Generation.
Context
Takes into account sentiment towards the brand – how positively, neutrally, ambivalently or negatively your communication is perceived in the media.
Importance
Expresses the reach of a media output (readership, viewership) and the significance of the medium (its tiering – the medium's position within the market and industry).
Visibility
Measures how prominently and attractively the brand appears in the media. It evaluates, for example, the extent of the information, the presence of an image, placement in the headline and topical relevance.
Combined with the other traditional analytical metrics we continue to track at Newton – such as AVE or GRP – the PR Index creates a comprehensive picture of the real impact of communication. It's not just about numbers, but about interpretation in context, in trend and in real time across the media space.
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