Media analyses
for data-driven strategic decisions

For 30 years we've been helping companies and institutions read the media landscape and turn data into the basis for sound decisions.

Tailor-made media analysis. Find out how your brand resonates.

We cover everything from print, TV, radio and online to social networks, blogs and reviews. We track foreign sources too – for a complete media overview.

We'll recommend new topics and suitable media, support marketing strategies, campaign planning, ESG evaluation, influencer selection and entry into new markets.

Combining experience with modern technologies including AI, our specialists prepare high-quality analyses with added value for your communication strategy.

We always prepare analyses to match your company's visual identity.

1000+

analyses a year

30+

years of industry experience

500+

satisfied clients from various industries

Practical recommendations from
industry experts

Media analyses are prepared by experienced media analysts using a wide range of communication measurement metrics, including our own PR Index.

They put the results into media context and show you which communication has a real impact on your brand, public opinion and media image. Every analysis is tailor-made and offers concrete recommendations for your next communication and PR activities.

FIBEP association member

An active member of the international media monitoring association since 2003

Gold AMEC Awards

Prestigious awards for the best analyses in 2016, 2017, 2018, 2019 and 2021

An effective media analysis combines monitoring of online media, print, television, radio and social networks. Only the combination of this data makes it possible to properly evaluate brand reputation, the impact of PR communication and the development of public opinion.

The media space today isn't just about the number of mentions. The real value lies in the ability to recognize which topics and media genuinely influence brand reputation and public debate.

Raw counts of media outputs say almost nothing about the impact of communication. What's key is qualitative evaluation – the context, the tone of the message, the relevance of sources and the real influence on brand reputation and public perception.

Defining the goal

At an introductory meeting we clarify what you want to track, which communication channels you're interested in and what the analysis should deliver.

Analysis and report

We evaluate the data and prepare a clear report with commentary and real added value.

Recommendations for next steps

We provide concrete tips on optimizing communication, planning campaigns or evaluating ESG activities – according to the defined goal.

Examples of common media analyses

Publicity analysis
Shows how and in what contexts the media write and talk about you, your brand and your products.
- Tracks mentions in print, TV, online, podcasts and social networks
- Evaluates the context and tone of communication
- Identifies key topics and trends
Media audit
Verifies the quality of your current communication and helps identify strengths and weaknesses.
- In-depth interviews with journalists and experts
- Feedback analysis for a better flow of information to the media
- Recommendations for more effective communication
Competitor analysis
Shows how your competitors present themselves and where there's room for improvement.
- Comparison of competitors' style and success
- Identification of opportunities and inspiration from the market
- Recommendations for optimizing your own communication
Influencer and ambassador analysis
Evaluates how influencer collaborations affect your media image.
- Measuring the impact on your brand
- Assessment of positive and negative influences
- Recommendations for choosing and working with influencers
Social media listening
Explores what people discuss on social networks and which topics resonate.
- Analysis of reactions, comments and interactions associated with your brand, products and services
- Tracking trends and discussions relevant to your target group
- Comparison with competitors and their social media activities
Visibility analysis (Logoseek)
Tracks how often and how prominently your logo or product appears in the media and on social networks.
- Evaluation of logo and product visibility in the media and on social platforms
- Evaluation of advertising and sponsorship activities
- Identification of branding effectiveness and visibility
Campaign analysis
Helps with planning, evaluating and optimizing campaigns.
- An overview of key campaign metrics
- Identification of strengths and weaknesses
- Recommendations for the next phases of communication
Trend analysis
Examines a market segment or category and current trends.
- Tracking communication topics
- Analysis of influencer and opinion leader practices
- Identification of opportunities and risks
ESG analytics
Evaluates the sustainability and social responsibility of companies and organizations.
- Assessment of environmental and social activities
- Evaluation of governance and transparency
- Recommendations for improving your ESG strategy
PR reporting
Effectively presents the results of your work through individually configured reports.
- One-off and regular reports
- A clear, visually comprehensible format
- Recommendations and insights leadership will truly appreciate

International monitoring

We monitor more than 150,000 media sources worldwide. We'll prepare media summaries tailored to your needs.

AI Visibility

How visible are you in AI answers? We measure how your brand is interpreted and recommend where to focus PR for better visibility.

PR Index

A unique metric for evaluating PR output in real time, available in the NewtonOne platform.

30. 7. 2026

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Media analyses
for data-driven strategic decisions

Tailor-made media analysis. Find out how your brand resonates.

A 360° media overview

Tailored to your goals

Always one step ahead

Outputs in your design

Practical recommendations from
industry experts