Early Warning Service
Reveal a source of potential negative publicity and take the needed measures in time.
Professional tool of efficient crisis communication management
Early Warning Service by NEWTON Media is a tool tailored to the needs of the press departments, strategic and crisis management and PR agencies. Our analysts monitor hot topics such as environmental impacts, personal policy, corporate affairs, customer satisfaction and such like around the clock for you. We process the search results into concise annotations and send you a report to your e-mail or mobile phone every hour. If a problem appears, you can start dealing with the crisis in its earliest stage and minimise the negative impact on the brand's media image.
The main advantages of Early Warning Service by NEWTON Media
- An overview of the media coverage of the selected topics every hour between 8:00 and 20:00. On demand, we extend the service from workdays also to the weekends and holidays
- You receive the news by e-mail or SMS in the form of concise annotations with the possibility of optional ordering of the full text
- We will activate the service immediately and fully adjust it to your individual needs
Get ahead and react to problematic information before the media or competitors
On workdays, during the weekends and holidays, we ensure this highly individualised service for you, so that you could detect potentially dangerous information before negative publicity flares up. Media monitoring within the framework of the Early Warning Service covers TV and radio news, news websites and social networks.
If a negative mention of your company appears on Facebook, for example, you will know it, thanks to our service, before the big media and your competitors, which gives you enough time to take the necessary steps. You can correct untruthful, inaccurate or misleading information, offer help or apology to unsatisfied clients or, in the event of greater cases, issue a press release, contact the media or organise a press conference. Likewise, if the Early Warning Service detects a potentially dangerous piece of news in the main media, you can activate all public and media relations tools, including your online communication channels, in time.
- social networks
- agency news
Na Pankráci 1683/127
building Gemini A
140 00 Prague 4, Czech Republic
ID No.: 28168356
International ID No.: CZ28168356
00420 602 317 246
00420 225 540 111 - NEWTON Media
00420 225 540 101 - fax
Contact for Editors:
00420 225 540 287
00420 737 208 541
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