Social Media Monitoring
How are you being talked about on Facebook, Twitter or on influential blogs? Social Media Monitoring will answer this question for you.
Valuable data for your business based on natural interpersonal communication
Social Media Monitoring will help you better understand what people want, what are the problems from your branch they are faced with, what they love and hate. Social networks, blogs and discussion fora host an enormous flow of natural interpersonal communication every day. Monitoring by NEWTON Media represents a sophisticated tool enabling you to mine this deluge of data for information of high value for your company.
Advantages of Social Media Monitoring by NEWTON Media
- The monitoring covers the most extensively used social media (Facebook, Twitter, Google Plus, YouTube, LinkedIn) as well as blogs, discussion forums and comments under articles
- You will be informed about what people write on the social media in connection with your company, products, competitors or topics from your branch
- You can watch social communication in real time and immediately react to all current events
- If an important mention of your company appears, you receive an alert enabling you to start dealing with the situation at once
- You can use analytic tools that will help you evaluate the captured contributions in detail
Social Media Monitoring is a useful tool even if you do not use the social media actively
It is not important whether your company itself is active on the social media. People communicate about you, your brand, products, competitors and branch topics on the social media regardless of whether or not you are present there. It is advisable to listen to this communication. You can thus reveal crises in the earliest stage and subdue them before they break out. On the social media, you can discover users who like you and start cooperating with them as natural ambassadors of your brand. Alternatively, you can use data from social media as an efficient crowdsourcing tool in the development of new products and services, improvement of existing ones or in the creation of communication campaigns.
Data from monitoring will help improving your social media activities
If you use social media yourselves, the monitoring will fulfil many other useful functions. You will be able to react immediately to the mentions of your company, for instance correct misleading information or thank for a praise. You will also be able to monitor the impact of your communication activities in real time across all the social media and adjust your communication accordingly. Finally, large amount of analytic data will provide you with material for creating a long-term strategy of your social media communication.
Na Pankráci 1683/127
building Gemini A
140 00 Prague 4, Czech Republic
ID No.: 28168356
International ID No.: CZ28168356
00420 602 317 246
00420 225 540 111 - NEWTON Media
00420 225 540 101 - fax
Contact for Editors:
00420 225 540 287
00420 737 208 541
NEWTON Media is a dynamic, innovative media insights company situated in the heart of Europe...Prague 4, 201-500 employees