Social Media Analysis
You will get an overview of how your brand, products, competitors or the key topics of your business or branch are discussed on the social networks, blogs and discussion forums.
Find out how your brand, product or competitors are faring on the social networks
Whether you communicate yourselves on the social networks or your media activities follow different paths, the analysis of the social media will provide you with valuable knowledge. You will get an overview of the opinions, standpoints and emotions of people concerning your brand and of their manifestation in everyday interpersonal communication. Your company, products, services or client experience may be discussed on the networks even if you do not have any account yourselves. Moreover, some of your competitors quite possibly utilise social media marketing intensively, and it will be useful for you to know about its results. And if you communicate actively on the social networks, the information about the efficiency of your campaigns and steps in the media will be the more important for you. Social networks are analysed by professional analysts from our team; their outputs will bring you answers to many questions you are asking.
Advantages of Social Network Analysis by NEWTON Media
- Individual approach and time flexibility fully adjusted to the client's needs
- Precise processing of the output by our experienced analyst team with the use of modern analytic methods
- Top quality complying with the strict standards of the international professional association AMEC, of which NEWTON Media is a member
Questions that Social Network Analysis by NEWTON Media will help answering
The social networks concurrently express and influence the opinions of your customers as well as of the media. They participate in the formation of the public and media image, shifting the followed topics in brand new directions that are often difficult to predict. Their analysis may shed new light on the outcomes of the media analysis, offer unexpected connections, reveal new trends, opportunities, risks. It may help you answer for instance questions from the following thematic groups:
Success of the communication on the social networks
On which social networks do you communicate, and how efficiently? How do the fans react to the published content?
Users' relationship to the brand, products, services
What response did your product, brand, sales point, your campaign or new advertising spot have among the consumers? What do they like and what do they mind? What experience are they sharing?
How are your competitors faring on the social networks? What is the response to their products and services? What are the outcomes of your mutual comparison?
Key topics on the social networks
How is the topic that is significant for your business developing? It may be a topic that represents a risk or an opportunity for your company. Where, how often and in which context are your company, brand and the topic you follow mentioned?
Role of influencers
Who are the most active and influential discussants? Who are your supporters or opponents? Is accord or discord prevailing among them?
Development of the topic on the social networks and in the media
Is the topic of your interest "spilling" between the media and the social networks? Is it passing through them in parallel? And what are the differences?
- Discussions and comments under web articles
- User reviews
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