Analyses

Media Analysis

You will get an overview of the extent, forms and content of the media coverage of your brand, products and actors who jointly create the opinion milieu of your whole branch.

Map your "media terrain" with the NEWTON Media analyst team

Media monitoring will provide you with a large quantity of data. However, what does this information tell about your company, your communication activities, the activities of your competitors and the trends in the branch in which you operate? The answers to these questions and many others you ask in connection with the media are provided only by an erudite analysis of the media data. Using modern analytic methods, the analyst team of NEWTON Media will reveal hidden connections between the individual facts covered by the media, illustrate the important trends by means of well arranged graphs and provide comments pointing out interesting opportunities or prospective risks that can be read in the analysed data. Such knowledge will be of high value for the development of your business and become an important competitive advantage for your company or help better fulfil the mission of your institution or organisation, as the case may be.

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The advantages of Media Analysis by NEWTON Media

  • Individual approach and time flexibility fully adjusted to the client's needs
  • Choice of the periodicity of the service, from a one-time output to regular reports on monthly, quarterly, biannual or annual basis
  • Precise processing of the output by our experienced analyst team with the use of modern analytic tools
  • Top quality complying with the strict standards of the international professional association AMEC, of which NEWTON Media is a member

Questions that Media Analysis by NEWTON Media will help answering

To provide you with a better idea of the questions that media analysis may help answering, we have prepared an overview of the questions most frequently presented by our clients.

Media image of the company and its competitors

What is the media image of your company? What space in the media does your brand have? What is its most frequent evaluation? How are the competitors doing in all these respects?

Media coverage of the key topics

What are the key topics of your branch and how do they develop in time? How is the topic that is important for you developing? It may be a topic that represents a risk or an opportunity for your company. Which topics are not covered at all by yourselves or your competitors? What is the standpoint of the key players, politicians, experts, regulatory bodies, and of the public to the topics you follow? Is accord or discord prevailing among them?

Impacts of the company's communication activities on the formation of the media space

What is the media trace of your communication and PR activities or of a particular advertising campaign? How did the particular media react and which ones ignored your message?

Media coverage of a business segment

How is the specific market segment in which you run your business developing? What is the range of opinions concerning the monitored segment, product or brand? Can any important market trends be observed in the followed time period? Which ones?

Communication activities of opinion leaders

Who is influencing the public opinion? What did they say or write, how often did they express themselves and what support did their opinion enjoy among others?

Development of a topic in the media and on the social networks

Is the topic of your interest "spilling" between the media and the social networks? Is it passing through them in parallel? And what are the differences?



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By ticking the box and completing and submitting the contact form, I expressly consent to having my personal data processed in accordance with the relevant provisions of the Czech Data Protection Act (Act No. 101/2000 Coll.) by NEWTON Media, a.s., with its seat at 14000 Prague 4, Na Pankráci 1683/127, Czech Republic, ID No. 28168356, entered in the Commercial Register kept with the Prague Municipal Court in Section B, File No. 12446, within the scope set out in this contact form, for the purpose of circulation of commercial messages within the meaning of Sec. 7 (2) of Act No. 480/2004 Coll., on certain information society services. NEWTON Media, a.s. may inform you via phone or e-mail of the products and services which it offers, and invite you to work with them. This consent is being given for an unlimited period of time, until its revocation. The data processor will be NEWTON Media, a.s. Among other rights, you have a right to access your personal data, to demand that inaccurate data be corrected, and to be informed about the manner in which your data is being processed; if you have doubts as to whether your data may be processed in conflict with the law, you have the right to bring the matter before the Czech Data Protection Office. We will never make your personal data available to any third party, and will always treat it as confidential.
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NEWTON Media

Na Pankráci 1683/127
building Gemini A
140 00 Prague 4, Czech Republic
ID No.: 28168356
International ID No.: CZ28168356

International Department:
00420 602 317 246
00420 225 540 111 - NEWTON Media
00420 225 540 101 - fax
sales@newtonmedia.eu

Contact for Editors:
00420 225 540 287
00420 737 208 541
editors@newtonmedia.cz

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