You will get an overview of the extent, forms and content of the media coverage of your brand, products and actors who jointly create the opinion milieu of your whole branch.
Map your "media terrain" with the NEWTON Media analyst team
Media monitoring will provide you with a large quantity of data. However, what does this information tell about your company, your communication activities, the activities of your competitors and the trends in the branch in which you operate? The answers to these questions and many others you ask in connection with the media are provided only by an erudite analysis of the media data. Using modern analytic methods, the analyst team of NEWTON Media will reveal hidden connections between the individual facts covered by the media, illustrate the important trends by means of well arranged graphs and provide comments pointing out interesting opportunities or prospective risks that can be read in the analysed data. Such knowledge will be of high value for the development of your business and become an important competitive advantage for your company or help better fulfil the mission of your institution or organisation, as the case may be.
The advantages of Media Analysis by NEWTON Media
- Individual approach and time flexibility fully adjusted to the client's needs
- Choice of the periodicity of the service, from a one-time output to regular reports on monthly, quarterly, biannual or annual basis
- Precise processing of the output by our experienced analyst team with the use of modern analytic tools
- Top quality complying with the strict standards of the international professional association AMEC, of which NEWTON Media is a member
Questions that Media Analysis by NEWTON Media will help answering
To provide you with a better idea of the questions that media analysis may help answering, we have prepared an overview of the questions most frequently presented by our clients.
Media image of the company and its competitors
What is the media image of your company? What space in the media does your brand have? What is its most frequent evaluation? How are the competitors doing in all these respects?
Media coverage of the key topics
What are the key topics of your branch and how do they develop in time? How is the topic that is important for you developing? It may be a topic that represents a risk or an opportunity for your company. Which topics are not covered at all by yourselves or your competitors? What is the standpoint of the key players, politicians, experts, regulatory bodies, and of the public to the topics you follow? Is accord or discord prevailing among them?
Impacts of the company's communication activities on the formation of the media space
What is the media trace of your communication and PR activities or of a particular advertising campaign? How did the particular media react and which ones ignored your message?
Media coverage of a business segment
How is the specific market segment in which you run your business developing? What is the range of opinions concerning the monitored segment, product or brand? Can any important market trends be observed in the followed time period? Which ones?
Communication activities of opinion leaders
Who is influencing the public opinion? What did they say or write, how often did they express themselves and what support did their opinion enjoy among others?
Development of a topic in the media and on the social networks
Is the topic of your interest "spilling" between the media and the social networks? Is it passing through them in parallel? And what are the differences?
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