NEWTON Media launch real-time TV and radio monitoring
The new TVR Alerts service monitors Czech, Slovak and Polish television and radio broadcasting around the clock. Voice/video-to-text technology recognizes a word on the monitoring list within just a few minutes and makes a three-minute clip of the broadcast, sending it immediately to the user’s phone or email.
The clip shows the date and time of recording, the station/channel, program, topic and keyword. Clips are available for seven days after broadcasting, after which selected programs (along with transcripts) are archived. The three-minute video/audio clip gives users the context in which the keyword was mentioned right away, so they do not have to watch or listen to the whole program.
“TVR Alerts let us capture keywords occurring during broadcast and even distinguish commercials from news reports. Smart three-minute clips extend the reach of our NewtonOne application, all with a single goal: to save our clients time,” said Petr Herian, Global CEO of NEWTON Media.
Along with improved 360° media monitoring, the largest archive in Central Europe, and its analytical tools, TVR Alerts are also part of the new NewtonOne web application which has been available on the Polish market since late last year. Users have access to content from more than 100 000 conventional, online and social media sources from around the world in almost real-time, all in one place. The application greatly simplifies the jobs of people working in media, communications, marketing, business and top management. NEWTON Media is currently introducing the first version of the application on the Czech, Slovak, Polish and Croatian markets.
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