MCA Group Changes Its Name To NEWTON Media SEE

MCA Group Changes Its Name To NEWTON Media SEE

The MCA Group, a leader in media monitoring and analysis in the Balkan region and a NEWTON Media Group member, was renamed to NEWTON Media SEE in mid-June.

"Renaming comes three years after NEWTON Media began monitoring in the Balkans and helps us to unify our company. We are able to exchange experiences and share successful products, processes and projects," said Petr Herian, Chairman of the Board of Directors at NEWTON Media.

In recent years within the NEWTON Media Group, a regional manufacturing center, which now includes a translation hub and a center for analytical coding, has been established and its developmental tools and IT infrastructure have gradually began to unify the NEWTON Media Group companies. All this enhances the quality of services that the companies can offer their clients in our fast-paced, modern-day world.

NEWTON Media SEE is headquartered in Ljubljana, Slovenia and includes 13 companies that specialize in media monitoring, media analysis, market research, mystery shopping and automatic speech recognition. It includes the Slovenian companies Kliping and Genion; Croatian Presscut, Medianet, Briefing analysis, Briefing mediji, MSA Adria and NEWTON Technologies; Serbian Kliping; Bosnian Kliping and Parametar; and Macedonian Kliping and MMA.

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