How to Measure Communication Effectively?

How to Measure Communication Effectively?
9/7/2017

Philip Lynch, NEWTON Insight MD, shared his ideas on how to measure communication effectively.

On Wednesday, 6th September, in the Centre of Contemporary Art DOX in Prague, NEWTON Media’s clients had a unique opportunity to meet with Philip Lynch, Managing Director of NEWTON Insight (London, UK) and a professional with over 20-year-long experience in media research.

In his interactive presentation, Phil combined data from media campaigns, audience engagement and behaviour change to demonstrate how insight can strengthen marketing and communications strategy.

Case studies from Tesco, University College London and Santander illustrated how organisations are improving their understanding of the links between outputs and outcomes.

Phil described how PR teams can find more powerful insights in their existing data by thinking more creatively about their approach; “You don’t have to break the bank to do this. You have access to most of this data already.”

The event also underlined the importance of communications practitioners as storytellers to bring insights to life; “Don’t let data create a mystery. Marketing and Communications has always been about the art of storytelling and right now data science needs that skill.”

AMEC Measurement Month

NEWTON believes better research empowers our clients to achieve better results. This is why we are supporting AMEC Measurement Month, a series of global events bringing together specialist agencies and communication professionals to share their knowledge and experience.

 

More news

NEWTON Media

Na Pankráci 1683/127
building Gemini A
140 00 Prague 4, Czech Republic
ID No.: 28168356
International ID No.: CZ28168356

International Department:
00420 602 317 246
00420 225 540 111 - NEWTON Media
00420 225 540 101 - fax
sales@newtonmedia.eu

Contact for Editors:
00420 225 540 287
00420 737 208 541
editors@newtonmedia.cz

Contact us

Contact us

Facebook

  • Podle nové studie dokáže Twitter předvídat nebezpečné situace až o hodinu rychleji než policie.

    7/10/2017

LinkedIn

  • NEWTON Media is a dynamic, innovative media insights company situated in the heart of Europe...

    Prague 4, 201-500 employees
Webdesign: Cyber Fox, s.r.o.