How to Measure Communication Effectively?
Philip Lynch, NEWTON Insight MD, shared his ideas on how to measure communication effectively.
On Wednesday, 6th September, in the Centre of Contemporary Art DOX in Prague, NEWTON Media’s clients had a unique opportunity to meet with Philip Lynch, Managing Director of NEWTON Insight (London, UK) and a professional with over 20-year-long experience in media research.
In his interactive presentation, Phil combined data from media campaigns, audience engagement and behaviour change to demonstrate how insight can strengthen marketing and communications strategy.
Case studies from Tesco, University College London and Santander illustrated how organisations are improving their understanding of the links between outputs and outcomes.
Phil described how PR teams can find more powerful insights in their existing data by thinking more creatively about their approach; “You don’t have to break the bank to do this. You have access to most of this data already.”
The event also underlined the importance of communications practitioners as storytellers to bring insights to life; “Don’t let data create a mystery. Marketing and Communications has always been about the art of storytelling and right now data science needs that skill.”
AMEC Measurement Month
NEWTON believes better research empowers our clients to achieve better results. This is why we are supporting AMEC Measurement Month, a series of global events bringing together specialist agencies and communication professionals to share their knowledge and experience.
Na Pankráci 1683/127
building Gemini A
140 00 Prague 4, Czech Republic
ID No.: 28168356
International ID No.: CZ28168356
00420 602 317 246
00420 225 540 111 - NEWTON Media
00420 225 540 101 - fax
Contact for Editors:
00420 225 540 287
00420 737 208 541
Petr Herian, Global CEO Newton Media, pro FORBES: "Historii neměním". Přečtěte si celý rozhovor v článku na našem w… https://t.co/gZmpKy8hcn12/11/2019
Gratulujeme našim kolegům z NEWTON Technologies, kteří získali dvě ocenění v prestižní soutěži Czech Contact Center… https://t.co/uVFj3sTA9x11/19/2019
NEWTON Media is a dynamic, innovative media insights company situated in the heart of Europe...Prague 4, 201-500 employees