AMEC International Summit: Better than We Expected

AMEC International Summit: Better than We Expected

The last few hours saw an inflation of speakers registered at AMEC International Summit 2015, hosted by Stockholm this year. The summit will be addressed by Heather Mitchell and Frida Roberts, who will enrich the party that represents the latest in their field.

One of the reasons why the AMEC International Summit is generally considered the most prestigious meeting in the field of analysis, measurement and evaluation of communication effectivity is that it gives the flor to experts at the top levels of global business, diplomacy, and public administration. Chief among them doubtless are the two new faces of the special panel, Measurement Beyond Data.

Heather Mitchell is global PR and Social Media director of the Unilever hair cosmetics brands including Dove, Sunsilk and Lux. Frida Roberts is head of the Communications Unit of the Swedish Institute, a cultural agency on the mission to represent Sweden and spread the global awareness of the Tre Kronor nation.

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