Top Media Events of 2015
The Analytic Department of the NEWTON Media, a.s. company prepared an analysis for Česká televize (Czech TV) featuring an overview of affairs which received the most extensive media coverage in 2015. The issues most often reported by media included the migrant crisis, news connected with the so-called Islamic State and the Greek financial crisis.The graph shows the publicity of TOP media events of 2015 (until December 15). At each row, it depicts share of quality and tabloid media. Data source: NEWTON Media archive.
The end of the year 2015 was marked by the migrant crisis in media. The coverage gradually spanned from young African men to Syrian families travelling across the Balkans and from tragedies in the Mediterranean Sea to Czech detention facilities, situation in the Middle East and, last but not least, the Czech debate about Czechs themselves.
The prevailing subject matters were interlinked with the publicity of the so-called Islamic State to a significant degree, with news about the financial crisis in Greece playing a particularly significant role in June and July.
Media attention gradually diverted from what was happening in Ukraine; nevertheless, the Minsk II cease-fire agreement (February) and escalation of fighting in the eastern part of the country, which had preceded it, drew impressive media attention. Russia’s military campaign in Syria, which was launched in September, attracted more publicity in the end.
As far as local issues are concerned, media evergreens included the electronic sales recording representing Andrej Babiš’s agenda and the so-called Norway Case of children taken from their mother Eva Michaláková. President Zeman attracted a lot of attention, mostly controversial, in relation to the event of the Ztohoven art group in September and his speech in Albertov, Prague, on 17th November. The recent Swiss case of member of the European Parliament Miroslav Ransdorf attracted a lot of publicity, relatively most often from tabloid media.
Na Pankráci 1683/127
building Gemini A
140 00 Prague 4, Czech Republic
ID No.: 28168356
International ID No.: CZ28168356
00420 602 317 246
00420 225 540 111 - NEWTON Media
00420 225 540 101 - fax
Contact for Editors:
00420 225 540 287
00420 737 208 541
✨Sociální média nyní nově v aplikaci NewtonOne!✨ Propojujeme monitoring tradičních a sociálních médií v jedné aplik… https://t.co/xsyKm4eslB9/13/2019
Jak vybrat správný sponzoring? Myslete hlavně na cílovou skupinu, společné atributy (touchpointy) a cíle sponzoring… https://t.co/uq9UyT7gzo9/12/2019
NEWTON Media is a dynamic, innovative media insights company situated in the heart of Europe...Prague 4, 201-500 employees