The NEWTON Media Group Takes Another Important Position in the International Professional Organization

The NEWTON Media Group Takes Another Important Position in the International Professional Organization

Magdalena Horánska, CEO of the MCA Grupa (nowadays NEWTON Media SEE), a member of the NEWTON Media group, was appointed Vice President of the FIBEP (Fédération Internationale des Bureaux d´Extraits de Presse), an international association of media monitoring and analysis agencies. She is a second representative of the NEWTON Media group to hold an important position in an international trade association.

Magdalena Horánska is one of the seven newly elected vice presidents of the association and the only representative of companies operating in East/Central Europe. Besides Magdalena, this function will be represented for another 4 years by Johna Burke (USA), Oresti Patricios (South Africa), Sophia Karakeva (Greece), Sean Smith (Australia), Aseem Sood (India) and Christophe Dickès (France).

Alongside Magdalena Horánska, an important position in the international sphere is held by Petra Mašínová, Global CEO of the NEWTON Media group and member of the board of AMEC (the Association for Measurement and Communication.)

In this way, the NEWTON Media group strengthens its expert status on the international field in the area of Media Intelligence. In both associations, the NEWTON Media group actively participates in sharing expertise and formulating international standards in the field of media monitoring and analysis and measuring the effectiveness of communication. One of the urgent issues is the effort to simplify and lend more transparency to the system of license fee collection in the European Union.

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