Prague Will Be Hosting AMEC Global Summit, the Biggest International Congress of Media Measurement Experts

Prague Will Be Hosting AMEC Global Summit, the Biggest International Congress of Media Measurement Experts

The 10th AMEC Global Summit, the largest international media conference on PR, marketing and media communication measurement, took place in Barcelona, Spain last week. Among nearly 400 delegates from around 40 countries, the Czech Republic was represented by NEWTON Media group. During the conference, Prague was announced as the destination for the next AMEC Global Summit together with NEWTON Media as the Headline Sponsor. The 11th AMEC Global Summit in Prague will be another excellent opportunity for all PR and communication experts to meet and discuss the latest trends in the field.

This year, the Czechs have been striving for the next AMEC Global Summit to be held in the region of Central and Eastern Europe for the first time in history. NEWTON Media, one of the world leaders in the field of communication measurement and media analysis, succeeded and was chosen as the Headline Sponsor for the next AMEC Summit that will be held in Prague in June 2019.

The Summit is also a place where the winners of the prestigious AMEC Awards are announced every year. NEWTON Media group has succeeded for the third time in a row and was awarded with the gold for the best media and communication measurement analysis. While in the previous two years the group has won the gold award in the category Best measurement of a business to business campaign with analyses prepared for Czech clients, this year the Slovenian company Kliping (NEWTON Media Group) became the winner  of the category Best measurement of a not-for-profit campaign with their analysis on promotion of gender equality in media.

„This year’s AMEC Summit was very inspirational for us. I am proud that NEWTON Media has been so successful in bringing new ideas into practice and providing clients with competitive and effective media analysis solutions. The next 11th Summit in Prague will be another exceptional business networking opportunity for all media intelligence experts and we are thrilled to announce that NEWTON Media will be hosting it,“ says Petr Herian, Owner and Global CEO of NEWTON Media.

The AMEC Global Summit is the annual prestigious event where PR and communication consultants and marketing executives from all around the world meet and share their best practices. This year, the Summit participants had a possibility to attend the presentations of Alex Aiken (Executive Director, UK Government Communications), Jeniffer Bruce (Global Leader of Communications Measurement, Adobe Systems), Carmen Romero (Deputy Assistant Secretary General for Public Diplomacy, NATO), Jamin Spitzer (Senior Director, Comms Insights, Microsoft) and other top experts in the field of communication measurement.

About NEWTON Media

NEWTON Media is a leading media intelligence company with strong operations on the European market. Providing professional analysis of both traditional and digital media, we help our customers from the Czech Republic, Slovakia, Poland, Great Britain and eight South European countries to optimize their business communication.

Armed with an extensive database of monitored sources, thorough data mining processes and comprehensive analyses of traditional and digital media, we are able to provide large corporates, institutions, smaller business, as well as authorities and not-for profit organizations with effective tools to improve their communication strategies.

Our flexible product portfolio is dominated by a triad of basic services that form a logical chain: media monitoring, media archive and media analysis. We focus on Czech as well as foreign traditional, new and social media. We analyse audience and public reactions and prepare complex studies of clients’ media image. NEWTON Media is a full member of AMEC and FIBEP, the two largest international media intelligence organizations, and has been presented with three Gold awards for the best analysis in the prestigious AMEC Awards competition in 2016, 2017 and 2018.

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