NEWTON Media wins prestigious AMEC award in London for its work with Czech National Bank
• NEWTON Media’s work with the Czech National Bank (CNB) takes gold at leading industry awards
• First place awarded in the ‘Best Measurement of a Business to Business Campaign’ category
NEWTON Media, the leading international media monitoring and analysis group in the CEE region, has won international acclaim for its work with the Czech National Bank (CNB). AMEC (the International Association for Measurement and Evaluation of Communication) has awarded the Prague based firm gold in the ‘Best Measurement of a Business to Business Campaign’ category at the 2016 AMEC Awards.
In their 14th year, the AMEC Awards celebrate and recognise exceptional work and accomplishments in the field of media and communications research, measurements and analytics. NEWTON Media’s media analysis has been instrumental in informing and driving the Czech National Bank’s (CNB) communication strategy and public engagement policy.
Petra Mašínová, Global CEO of NEWTON Media group, said: “Getting recognised by your peers is always a fantastic feeling for any organisation. The shortlist for our category represented some of the very best companies and people working in the media and communications sector, so I’m immensely proud of the team at NEWTON Media."
"Following on from our recent successful tender to supply media monitoring services to the European Commission, we are building a very strong international reputation in our industry. This award is another welcome signal of our growth.”
Barry Leggetter, CEO of AMEC said: “NEWTON Media is a leader in Central and Eastern Europe and the whole industry celebrates their gold win."On behalf of NEWTON Media, Global CEO Petra Mašínová has received the Gold Award for the best media analysis in the ‘Best Measurement of a Business to Business Campaign’ category at the 2016 AMEC Awards Gala. Source: AMEC At AMEC Awards in London, NEWTON Media was represented by (from left) Radoslaw Pogoda, Philip Lynch, Magdalena Horánska, Petr Herian and Petra Mašínová. Source: AMEC
In 2014, NEWTON Media began working with CNB - the central bank and financial market supervisor for the Czech Republic - to carry out a detailed analysis of its public media channels and build a new strategic communications campaign. Blending human insight and industry leading technology, NEWTON Media delivered rigorous analysis of CNB’s media reputation and its communication activity. Drawing on extensive research findings, NEWTON Media was able to provide actionable conclusions to inform the bank’s future communication strategy and establish the organisation as the authoritative voice of monetary policy in the region.
About NEWTON Media: NEWTON Media group is a dynamic, innovative media insights company situated in the heart of Europe. Led by highly qualified communications professionals with direct experience at the sharp end of PR and media management, NEWTON Media has an intuitive understanding of its clients evolving requirements and is committed to employing the best international expertise from across the industry. Established in Prague in 1995, the group has over 500 employees in 12 offices across Europe and a growing portfolio of over 3,000 clients. Its solutions include international and regional media monitoring and analysis; market research; voice to text software; media archiving and consultation and training services. Forward thinkers, NEWTON Media fuse talent and technology to deliver bespoke solutions for all your present and future media needs. For more information, visit www.NEWTONmedia.eu.
About AMEC: AMEC (International Association for Measurement and Evaluation of Communication) is the world’s largest professional body for communications research, media intelligence and insights. With members in over 48 countries, AMEC provides a forum and international network for sharing knowledge and best practice about communications research, media intelligence and insights. AMEC membership is internationally representative, with members in over 48 different countries providing an opportunity to network and do business across borders.
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