NEWTON Media to strengthen its position in Slovakia. The acquisition of part of SITA aims to enrich product offer and target new clients
NEWTON Media and SITA based in Bratislava recently finished a five month exercise of technological and process integration of the media monitoring division. This activity has been the consequence of the acquisition of the SITA media monitoring division by the Slovak subsidiary of NEWTON Media. This integration is an important milestone of the strategic partnership of both companies. SITA will be further providing in the name of NEWTON Media the services of media monitoring to existing and new clients.
The acquisition of the SITA media monitoring division is part of the NEWTON Media long term strategy to build and strengthen its leading position in the Central European media monitoring and analysis market. “Thanks to our strategic partnership with SITA, our Slovak customers will benefit from a broader offer of modern products and services, as well as from NEWTON Media rich international experience,” said Petra Mašínová, Global CEO of NEWTON Media group. „Through combination of the best technological solutions of both companies into one the clients of SITA and NEWTON Media will acquire a product with unparalleled quality and value“ said the SITA CEO Ivan Sámel. „We guarantee our clients the flexibility of services they were accustomed to,“ Sámel added.
SITA Slovenská tlačová agentúra a.s. has been providing media monitoring since 2005 and has been the Slovak market leader in the recent two years. NEWTON Media has been the leader in the media monitoring and analysis market in the Czech Republic since the start of its operations almost 20 years ago. NEWTON has been active in Slovakia since 2003. It also holds an important position in the Polish media monitoring and analysis market.
NEWTON Media companies in the Czech Republic, Slovakia and Poland are active members of FIBEP and AMEC international associations. This enables them to provide services with broad international outreach.
- NEWTON’s Media Analysis Shortlisted for AMEC Awards
- Prague Will Be Hosting AMEC Global Summit, the Biggest International Congress of Media Measurement Experts
- NEWTON Media wins awards in two categories at the AMEC Awards 2017
- Petr Herian becomes the new CEO of NEWTON Media group as Petra Mašínová moves abroad to embrace new professional challenges
- NEWTON Media wins prestigious AMEC award in London for its work with Czech National Bank
Na Pankráci 1683/127
building Gemini A
140 00 Prague 4, Czech Republic
ID No.: 28168356
International ID No.: CZ28168356
00420 602 317 246
00420 225 540 111 - NEWTON Media
00420 225 540 101 - fax
Contact for Editors:
00420 225 540 287
00420 737 208 541
✨Sociální média nyní nově v aplikaci NewtonOne!✨ Propojujeme monitoring tradičních a sociálních médií v jedné aplik… https://t.co/xsyKm4eslB9/13/2019
NEWTON Media is a dynamic, innovative media insights company situated in the heart of Europe...Prague 4, 201-500 employees