NEWTON Media to strengthen its position in Slovakia. The acquisition of part of SITA aims to enrich product offer and target new clients
NEWTON Media and SITA based in Bratislava recently finished a five month exercise of technological and process integration of the media monitoring division. This activity has been the consequence of the acquisition of the SITA media monitoring division by the Slovak subsidiary of NEWTON Media. This integration is an important milestone of the strategic partnership of both companies. SITA will be further providing in the name of NEWTON Media the services of media monitoring to existing and new clients.
The acquisition of the SITA media monitoring division is part of the NEWTON Media long term strategy to build and strengthen its leading position in the Central European media monitoring and analysis market. “Thanks to our strategic partnership with SITA, our Slovak customers will benefit from a broader offer of modern products and services, as well as from NEWTON Media rich international experience,” said Petra Mašínová, Global CEO of NEWTON Media group. „Through combination of the best technological solutions of both companies into one the clients of SITA and NEWTON Media will acquire a product with unparalleled quality and value“ said the SITA CEO Ivan Sámel. „We guarantee our clients the flexibility of services they were accustomed to,“ Sámel added.
SITA Slovenská tlačová agentúra a.s. has been providing media monitoring since 2005 and has been the Slovak market leader in the recent two years. NEWTON Media has been the leader in the media monitoring and analysis market in the Czech Republic since the start of its operations almost 20 years ago. NEWTON has been active in Slovakia since 2003. It also holds an important position in the Polish media monitoring and analysis market.
NEWTON Media companies in the Czech Republic, Slovakia and Poland are active members of FIBEP and AMEC international associations. This enables them to provide services with broad international outreach.
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