NEWTON Media Substantially Innovates Its Services. A Unique Business Model. New Corporate Identity Reflects the Change
NEWTON Media, a Czech company and market leader in media monitoring and analysis, has undergone a facelift. The main impulse for rebranding is the substantial extension of its services, taking place simultaneously with the upcoming twentieth anniversary of the company. “We will celebrate the anniversary that awaits us next year not only with a new visual style. We are first of all significantly expanding the offer to our clients,” says Petra Mašínová, Global CEO of the company.
As a reaction to the dramatic increase of data, new challenges of the digitized and globalized market and changing needs of clients, NEWTON Media has decided to enlarge its product portfolio with value-added services. These newly include strategic consulting and recommendations and their implementation. The aim is to offer a full range of services that support the clients’ competitiveness. This comprehensive product portfolio should primarily help customers to take right business decisions, based on a well-conceived and properly interpreted data not only from the media. "The ‘new coat’ is a symbol of our determination to grasp the changed market reality as a challenge. We build on the solid foundations, established by NEWTON in the past 20 years. We do not want to just monitor further the data. Today it is not enough. Digital data from a media and number of other sources, their combination and analytical processing represent enormous opportunity. We are entering a new path on which we offer complex tailor-made services," Petra Mašínová added.
NEWTON thus provides a comprehensive logical chain of services: Monitoring - Analysis - Recommendations - Implementation. This model is unique in the domestic business environment. The new logo, designed by Dynamo Design, a Czech creative agency, reflects all these changes – it illustrates the essence of the complexity of services and personal approach to clients. It symbolizes the individual solutions tailor-made for each client, innovation, technology and the expertise and professionalism of the NEWTON Media team.
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NEWTON Media is a dynamic, innovative media insights company situated in the heart of Europe...Prague 4, 201-500 employees