NEWTON Media Expands to the Balkans

NEWTON Media Expands to the Balkans

The combination of MCA group and NEWTON Media will reinforce product offer, know-how and client engagement in Central and Southeast Europe.

NEWTON Media, a. s., the market leader in the area of media monitoring and analysis in Central Europe, announced the acquisition of MCA Grupa d.o.o., a dominant player in this field in Southeastern Europe. Transaction contracts were signed in Ljubljana, Slovenia, on September 30th, 2014.

NEWTON Media, based in the Czech Republic, continues to expand its international activities. Having completed successful acquisitions in Poland and Slovakia in the last years, the company turned its attention to the Balkans. NEWTON Media has purchased from PRISTOP group d.o.o. a 51,49% stake in MCA Grupa - one of the leading providers of media monitoring and analysis in Southeast Europe.

„By sales volume the MCA Grupa is almost as big as NEWTON Media. With this acquisition we will mutually strengthen our technological base and product know-how. Our cooperation will enable us to benefit from the synergies and from strong market position, to enlarge our product portfolio and services and address further important groups of customers throughout the region. The interaction of our two companies will create a stronger international network of professionals that will bring even better quality services to our current and future clients,” said Petr Herian, Chairman of the Board of NEWTON Media, a.s. The company wants to be better prepared to respond to changing customer needs and provide customized services to enhance their competitiveness across the European markets.

Background information:

NEWTON Media, a.s.

NEWTON Media is the biggest provider of media monitoring and analysis in Central Europe, with a tradition dating back to 1995. The company operates in the Czech Republic, Slovakia and Poland, helping clients to enhance their competitiveness through value-added services. Media monitoring and analysis provided by NEWTON Media cover both the “traditional" media and social networks. Clients also benefit from early warning service in crisis communication, monitoring of advertising and training in social networks. NEWTON Media is a member of international professional associations FIBEP and AMEC, shares media content with other agencies from around the world and provides cross-border services with multi-lingual outreach. NEWTON Media sales reached 174 million CZK in 2013.

MCA Grupa d.o.o.

Skupina MCA Grupa headquartered in Ljubljana, Slovenia, operates in countries of the former Yugoslavia – in Slovenia, Croatia, Bosnia and Herzegovina, Serbia and Macedonia. It covers a territory with over 20 million inhabitants. MCA Grupa offers its services also in Albania, Kosovo and Montenegro in cooperation with local partners. MCA Grupa coverage includes print and on-line media, regional media, social networks, blogs, discussions, as well as TV and radio broadcasting. The company archive retains ten years of on-line and off-line media news and outputs. Similar to NEWTON Media, the MCA Grupa is a member of FIBEP and AMEC international associations. Annual sales of the group equal some 145 million CZK.

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