NEWTON media continues in changes. Its management embraces Věra Lhotská from Economia

NEWTON media continues in changes. Its management embraces Věra Lhotská from Economia
2/10/2015

Since the beginning of February Věra Lhotská has become a new member of company management in NEWTON Media, a.s. One of the most recognized professionals in Czech media had left the publishing house Economia after 14 years during which she served as Director of Communication and Analysis as well as Marketing Director. As an expert on media research - who for example brought into Czech Republic LAE research focused on lifestyle and medial behaviour of decision makers - she is an essential enrichment for the management of NEWTON Media.

 

"From the desk where the media content is created I have moved behind the desk where this content gains its value. Today we are surrounded by information that can be difficult to evaluate. This is metaphorically an ocean of data in which you can easily drown. But when you know how to analyze those information, when you are able to orient yourself in the media content, you can catch plenty of business opportunities," describes Věra Lhotská her aims and goals in NEWTON.

In NEWTON Media Věra Lhotská has boarded position of Chief Business Development Officer. The leader in media monitoring in Central and Southeastern Europe which covers media in countries with over 75 million people thus acquires another skilled and highly experienced manager.

"When your company undergoes such a profound transformation, you have to surround yourself with the best professionals who bring with them the knowledge, vision and energy. To address Věra Lhotská was just a natural step on our way to new NEWTON that provides effective services which suit the individual needs of clients and help them to face challenges of digitized and globalized market," pointed out Petra Mašínová, Global CEO of NEWTON Media group.

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