NEWTON Media and Socialbakers Sign Major Four-year European Commission Contract for Media Analysis Services

NEWTON Media and Socialbakers Sign Major Four-year European Commission Contract for Media Analysis Services

A consortium of NEWTON Media and Socialbakers has been selected to provide the European Commission’s Directorate-General for Communication with media analysis services using state-of-the-art technology and methods over the next four years.

NEWTON Media and Socialbakers will place their combined expertise in print, digital, broadcast and social media analysis at the service of the European Commission and affiliate agencies. The consortium partners will support the EC by identifying media coverage relevant to the reputation of the European Union and the EC, and by providing recommendations for future communication actions.

NEWTON Media and Socialbakers will also conduct media analysis services assignments to understand how the European Commission’s policies and activities are perceived by the media, and by different target audiences in EU Member States and non-EU countries. They will also conduct a targeted cross-cutting analysis of the media performance of EC media campaigns and spokespeople.

“I am pleased that NEWTON Media and Socialbakers have been successful with such a prestigious European Commission tender. This extraordinary achievement of the Czech companies is a great contribution to the image of the Czech business and its competitiveness,” said Ambassador Martin Povejšil, the Permanent Representative of the Czech Republic to the EU.

“This is a milestone in our journey to become the leading European Media Intelligence provider. We are very proud of this achievement and we look forward to cooperating as a strong partner in delivering high-quality expertise and support to the European Commission over the next four years,” said Petra Mašínová, NEWTON Media’s Global CEO.

"We are very happy to be a part of the consortium servicing the EU. This selection confirms Socialbakers’ leading position as an analytics provider for online and social media activity. Over the past few years, social media is a channel that has dramatically gained in volume and impact for every government institution and agency, and we expect this trend to continue,” commented Robert Lang, CEO of Socialbakers.


NEWTON Media Group, established in Prague in 1995, is a leading international media monitoring and analysis group with a strong operating and market presence in 9 CEE markets. The company’s philosophy combines technology, human insight with a strong client focus. NEWTON Media Group has over 500 employees in 12 offices across Europe, and has a growing portfolio of over 3,000 clients. The company delivers media monitoring and analysis reports produced from a comprehensive media source list of more than 20,000 print sources, over 1,500 TV and Radio broadcast channels and 90,000 online news and wires sources. With a continued focus on solutions that combine industry leading technology and innovation with an intuitive understanding of its clients evolving requirements NEWTON Media Group is committed to employing the best international expertise from across the industry. For more information, visit


Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMEs, including over 100 companies on the 2015 Fortune Global 500. Leveraging the largest social media data-set in the industry, Socialbakers’ suite of solutions helps brands large and small ensure their investment in social media is delivering measurable business outcomes. With over 2,500 clients across 100 countries, Socialbakers is the industry leader in social media analytics, tracking over 8 million social profiles across all major social platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+, and VK in Russia. Socialbakers has been a Facebook Preferred Marketing Developer since 2011. For more information, visit

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